Careers
PR/Communications
In this role you would be responsible for handling the organisation’s image, branding and reputation. You would assist with the promotion of activities both internally and externally. If you like a challenge, this role could be for you.
What would I do?
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Planning public relation campaigns
Monitoring the public and media’s perception of your client or organisation
Writing leaflets, brochures, newsletters, websites, press releases
Photographic library coordination
Looking after the corporate image and guidelines
Arranging events; such as press launches, news conferences, exhibitions, open days
Developing good working relationships with the media
Public speaking at presentations, conferences, interviews
Representing the organisation at events
Possible duties:
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Excellent writing skills to address different styles of media
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Confident communication and presentation skills
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Creativity and Initiative
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Flexibility and ability to multi-task
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Organisational skills, planning and time management skills
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Ability to work to tight deadlines and under pressure
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Resilience to cope if your ideas are criticised or turned down
Skills needed
Your work would generally be office based, but you will be required to travel to projects and public relation events. Working hours would generally be Monday – Friday, 35-40 hours per week.
What to expect
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Starting salaries can be around £16,000 to £20,000 per year
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With experience this can rise up to £40,000
Salaries
Possible routes
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It will be helpful to have a degree in public relations or another relevant subject such as journalism, advertising, marketing or communications
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CIPR Foundation Award in Public Relations
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CIPR Advanced Certificate in Public Relations
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CIM Introductory Certificate in Marketing
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The Chartered Institute of Public Relations (CIPR) and the Chartered Institute of Marketing (CIM) websites will list approved courses
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Some Apprenticeship routes are available
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