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In this role you would be responsible for handling the organisation’s image, branding and reputation. You would assist with the promotion of activities both internally and externally. If you like a challenge, this role could be for you.

What would I do?

  • Planning public relation campaigns
    Monitoring the public and media’s perception of your client or organisation
    Writing leaflets, brochures, newsletters, websites, press releases
    Photographic library coordination
    Looking after the corporate image and guidelines
    Arranging events; such as press launches, news   conferences, exhibitions, open days
    Developing good working relationships with the media
    Public speaking at presentations, conferences, interviews
    Representing the organisation at events

Possible duties:

  • Excellent writing skills to address different styles of media

  • Confident communication and presentation skills

  • Creativity and Initiative

  • Flexibility and ability to multi-task

  • Organisational skills, planning and time management skills

  • Ability to work to tight deadlines and under pressure

  • Resilience to cope if your ideas are criticised or turned down​

Skills needed

Your work would generally be office based, but you will be required to travel to projects and public relation events. Working hours would generally be Monday – Friday, 35-40 hours per week.

What to expect

  • Starting salaries can be around £16,000 to £20,000 per year

  • With experience this can rise up to £40,000


Possible routes

  • It will be helpful to have a degree in   public relations or another relevant subject such as journalism, advertising, marketing or communications 

  • CIPR Foundation Award in Public Relations

  • CIPR Advanced Certificate in Public Relations

  • CIM Introductory Certificate in Marketing

  • The Chartered Institute of Public Relations (CIPR) and the Chartered Institute of Marketing (CIM) websites will list approved courses

  • Some Apprenticeship routes are available​



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